An act of goodwill is a voluntary and often spontaneous gesture that is intended to improve or establish a positive relationship with another person or group. It can be a simple act of kindness, a conciliatory gesture, or a symbolic action that demonstrates a willingness to cooperate or resolve a conflict. Goodwill actions are typically non-material and focus on fostering a sense of trust, respect, and goodwill between parties.

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noun. Goodwill is defined as an attitude of kindness or a good relationship between a business and its customers. An example of goodwill is the act of always donating to charities. YourDictionary definition and usage example.read more >>