As a consumer behavior expert with a focus on family spending patterns, I've been following the trends in back-to-school shopping for several years. The cost of preparing children for the new school year can vary greatly depending on various factors such as the child's age, the grade they are entering, the school's requirements, and the family's financial situation.

When it comes to back-to-school clothes, parents typically allocate a portion of their budget to ensure their children are well-dressed and comfortable for the school year. The decision on how much to spend can be influenced by the necessity for new clothes due to growth, the need to adhere to a school dress code, and the desire to keep up with fashion trends.

According to the National Retail Federation, the average spending on back-to-school items, which includes clothing, supplies, and electronics, has seen fluctuations. In the year prior to 2013, families with K-12 children spent an average of $688.62. However, for the year 2013, the projected average spending was slightly less, at $634.78 per family. This decrease could be attributed to several factors such as economic conditions, changes in family budgets, or a shift in shopping behavior towards more cost-effective options.

Parents often start their shopping early, taking advantage of sales and discounts. They may also choose to buy in bulk or opt for more affordable brands to manage costs. Additionally, the rise of online shopping has provided parents with more options to compare prices and find the best deals.

When it comes to clothing specifically, the amount spent can vary. Basic needs such as underwear, socks, and school uniforms typically have a set cost, but the expenditure on casual wear, shoes, and accessories can be more flexible. Some parents might spend more on durable, high-quality items that will last throughout the school year, while others might opt for more affordable options that can be replaced more frequently.

It's also important to consider the impact of the child's age and developmental stage. Younger children who are still growing rapidly may require more frequent updates to their wardrobe, which can increase costs. On the other hand, teenagers who are more conscious of fashion trends might influence their parents to spend more on trendy items.

In conclusion, the amount parents spend on back-to-school clothes is a complex calculation that involves balancing necessity, affordability, and style. While the average spending might provide a general idea, it's essential for each family to plan their budget according to their unique circumstances and priorities.

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But this year, the cost is expected to be slightly less per family than it was last year. While back-to-school spending last year averaged $688.62 for families with K-12 children, spending this year is expected to average $634.78, according to the National Retail Federation.Aug 20, 2013read more >>