As a social media strategist with years of experience in the field, I can tell you that organic social media is a critical component of any digital marketing strategy. It refers to the process of growing a social media presence without relying on paid advertising or promotions. It's about building genuine connections with your audience through engaging, relevant, and valuable content that resonates with them.

Organic social media is all about authenticity and building a community. It involves creating content that people want to share with their friends and followers. This can include blog posts, videos, images, and other types of media that are informative, entertaining, or inspiring. The goal is to create a two-way dialogue with your audience, where they feel connected to your brand and motivated to engage with your content.

One of the key aspects of organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat. These platforms offer various tools and features that can help you connect with your audience and build your community. For instance, Facebook allows you to create a business page where you can post updates, share news, and interact with your followers. Twitter is great for real-time updates and conversations, while Instagram is perfect for sharing visual content.

In addition to these social networks, organic social media also involves the use of free publishing tools like Hootsuite and Buffer. These tools can help you manage your social media accounts more efficiently by allowing you to schedule posts, monitor engagement, and analyze performance across multiple platforms. They can save you time and effort, allowing you to focus on creating quality content and engaging with your audience.

Engagement is another crucial element of organic social media. It's not just about posting content; it's about interacting with your audience. This means responding to comments, answering questions, and participating in conversations. By doing so, you build trust and credibility with your audience, which can lead to increased brand loyalty and advocacy.

Furthermore, organic social media is about being consistent and persistent. It takes time to build a strong social media presence, and it requires a long-term commitment. You need to post regularly, engage with your audience consistently, and continuously refine your strategy based on feedback and performance data.

Lastly, organic social media is also about listening and adapting. You need to pay attention to what your audience is saying and how they are interacting with your content. This can provide valuable insights that can help you improve your content and strategy over time.

In conclusion, organic social media is a powerful way to build a strong online presence and connect with your audience in a meaningful way. It requires a strategic approach, a commitment to quality content, and a focus on engagement and community building. By leveraging the power of social networks and free publishing tools, you can effectively grow your social media presence and achieve your marketing goals.

read more >>

Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it--publishing posts, sharing others' posts, and engaging in conversations and ...Feb 27, 2017read more >>