As a cultural and design expert, I have always been fascinated by the stories behind the logos of some of the world's most recognized brands. The Starbucks logo is no exception. It features a woman that has become synonymous with the brand and its coffee culture. This woman is known as the Starbucks Siren, a mythical creature that has been carefully crafted to represent the allure and mystery of the Starbucks experience.

The Starbucks Siren, as depicted in the logo, is a two-tailed mermaid, which is a nod to the company's maritime roots and its Seattle origins. This design was chosen to evoke a sense of adventure and exploration, much like the sea voyages of old. The image of the siren is meant to represent the seductive nature of coffee, drawing people in with its aroma and taste.

The design of the Starbucks logo is the result of the creative vision of Terry Heckler, a designer who delved into old marine books to find inspiration. He wanted to create a symbol that would not only be representative of the brand but also resonate with customers on a deeper level. The two-tailed mermaid he discovered in a 16th-century Norse woodcut was the perfect fit. It was a symbol that was both ancient and modern, mysterious yet familiar.

The Starbucks Siren has evolved over the years, with the logo undergoing several redesigns. Initially, the siren had a more complex image with a crown on her head and a visible face. As the brand grew and became more recognizable, the logo was simplified to its current form, which focuses on the siren's hair and the outline of her tails. This streamlined design makes the logo more versatile and recognizable, allowing it to stand out in a variety of settings.

The color green chosen for the Starbucks logo also holds significance. Green is often associated with growth, renewal, and the environment, which aligns with Starbucks' commitment to sustainability and ethical sourcing of its coffee beans. The green color also provides a sense of freshness and vitality, which is fitting for a brand that is all about providing a refreshing and invigorating experience to its customers.

In conclusion, the woman on the Starbucks logo is the Starbucks Siren, a two-tailed mermaid that symbolizes the allure and mystery of the brand. The design, inspired by Terry Heckler's research into old marine books, has been carefully crafted to represent the brand's values and aspirations. Over time, the logo has been refined to become a simple yet powerful symbol that is instantly recognizable and synonymous with the Starbucks brand.

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Starbucks legendary logo design is the brainchild of Terry Heckler, who pored over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.Mar 23, 2016read more >>