Hello, I'm a brand and marketing expert. I have a keen interest in the tequila industry, particularly the origins and stories behind some of the most popular brands.

Casamigos is a renowned tequila brand that has gained immense popularity, but its name is often a subject of speculation. While many believe it stands for "Casa" meaning "house" in Spanish and "amigos" meaning "friends" in Spanish, this is not actually true.

The name Casamigos doesn't stand for anything. It was **not intended to be an acronym or have a deeper meaning**.

Here's the story behind the name:

The brand was founded by actor George Clooney, businessman Rande Gerber, and entrepreneur Mike Meldman. These three friends, known for their close bond, were spending time at Meldman's home in Casamigos, Mexico, which served as their "house of friends".

During one of their gatherings, they realized that the tequila they were enjoying wasn't quite to their liking. This led them to embark on a quest to create their own tequila that reflected their taste and lifestyle. They collaborated with a master distiller in Jalisco, Mexico, to perfect their blend, and ultimately decided to name the brand after the home where it all began.

The name "Casamigos" was chosen for its simplicity and its association with the friends' shared passion for quality tequila and good company. It evoked a sense of warmth, friendship, and good times, perfectly aligning with the brand's image and target audience.

The brand's founders didn't set out to create a name with a specific meaning. Instead, they opted for a name that resonated with their personal experiences and captured the essence of their brand.

In conclusion, Casamigos doesn't stand for anything. It's simply a name that reflects the close friendship and shared passion of its founders. It's a testament to the power of friendship and the joy of sharing a good drink with those you care about.

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Formation. The label was launched in 2013, by the American actor George Clooney, nightlife entrepreneur Rande Gerber, and property developer Mike Meldman. The name Casamigos comes from the Spanish "casa" and "amigos," house and friends, thus "house of friends."read more >>