Hi there! I'm Chef Miguel, and food is my passion! I've dedicated my life to exploring culinary arts across the globe, from mastering classic French techniques to experimenting with exotic spices in Southeast Asia. My true love lies in understanding the soul of each ingredient and how they come together to create an explosion of flavors. So, you want to unravel the mystery behind Just Mayo? Let's dive into the creamy world of this popular plant-based condiment!

## Deconstructing Just Mayo: A Look at the Ingredients

Just Mayo, the brainchild of vegan chef Josh Tetrick and food scientist Josh Balk, aimed to create a plant-based mayonnaise that mirrored the taste and texture of traditional mayonnaise. They achieved this through a carefully selected blend of ingredients, each playing a crucial role in the final product. Let's break them down:


1. Water: This might seem like a no-brainer, but water is the foundation of Just Mayo, forming the base that holds all the other ingredients together. It contributes to the smooth, creamy texture.


2. Expeller-Pressed Canola Oil: Canola oil, known for its neutral flavor and light texture, makes up the bulk of Just Mayo. The "expeller-pressed" method ensures the oil is extracted without using harmful chemicals, aligning with the brand's health-conscious approach. This oil is crucial for the rich mouthfeel and emulsification, mimicking the role of eggs in traditional mayonnaise.


3. Modified Food Starch (from corn): Don't let the term "modified" scare you! This ingredient, derived from corn, acts as a thickener and emulsifier. It prevents the mayo from separating and provides that classic, creamy consistency.


4. White Vinegar: Vinegar adds a characteristic tanginess that balances the richness of the oil. It also acts as a natural preservative, extending the shelf life of the product.


5. Sugar: A touch of sugar rounds out the flavor profile, adding a subtle sweetness that complements the tanginess of the vinegar.


6. Salt: Salt is a flavor enhancer, making all the other ingredients pop. It also acts as a natural preservative.

7.
Pea Protein: This plant-based protein, derived from peas, contributes to the creaminess and texture of Just Mayo. It also boosts the nutritional value by adding a punch of protein.

8.
Lemon Juice Concentrate: This ingredient provides a bright, citrusy note that adds complexity and freshness to the overall flavor.

9.
Potassium Citrate: This naturally occurring salt acts as a buffering agent, regulating the acidity of the mayonnaise and preventing any off-flavors from developing over time.

10.
Natural Flavor: While the specific source of these flavors remains a trade secret, they are crucial in replicating the complex, savory taste of traditional mayonnaise.

1
1. Calcium Disodium EDTA: This ingredient, found in minute quantities, acts as a preservative and helps maintain the freshness and appearance of the mayonnaise.


## Just Mayo: More Than Just an Alternative

Just Mayo’s success lies not only in its clever formulation but also in its ability to cater to a growing market of health-conscious and ethically minded consumers. By using plant-based ingredients, it offers a cholesterol-free and vegan-friendly alternative to traditional mayonnaise without compromising on taste or texture.

So, the next time you grab a jar of Just Mayo, take a moment to appreciate the thought and science behind this culinary innovation. It’s a testament to the power of plant-based ingredients and the creativity of chefs and food scientists who are constantly pushing the boundaries of what’s possible in the kitchen!

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Important information. Non-GMO Expeller-Pressed Canola Oil, Filtered Water, Lemon Juice, White Vinegar, 2% or Less of the Following: Organic Sugar, Salt, Apple Cider Vinegar, Pea Protein, Spices, Garlic, Modified Food Starch, Beta-Carotene, Calcium Disodium EDTA (to Preserve Freshness). Just Mayo. Flavors unleashed.read more >>