Hello, I'm an expert in skincare with years of experience in advising on proper skincare routines. When it comes to exfoliating the face, the frequency can vary depending on your skin type and the type of exfoliation you're doing.

For physical exfoliants like scrubs or brushes, it's generally recommended to limit use to once or twice a week to avoid over-exfoliation and skin damage. Over-exfoliation can lead to skin irritation, dryness, and even breakouts.

For chemical exfoliants like alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs), you might be able to use them more frequently, but it's important to start slow and see how your skin reacts. Some people can tolerate daily use, while others may need to start with once every few days and gradually increase the frequency.

Remember, everyone's skin is different, and what works for one person may not work for another. It's always best to listen to your skin and adjust your exfoliation routine accordingly.

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If you have delicate or sensitive skin, twice a week might be too much and could cause some irritation. On the other hand, if you live in a warmer climate or your skin is naturally oily, you might have to exfoliate more than twice a week to accommodate a higher buildup of dead skin cells.read more >>