Hello, I'm an expert in historical economics and consumer culture. Let's delve into the concept of Black Friday during the Great Depression.
Black Friday, as we know it today, is a term that originated in the late 20th century to describe the day after Thanksgiving in the United States, which is one of the busiest shopping periods of the year. However, during the
Great Depression, which lasted from 1929 to the late 1930s, the concept of Black Friday as we understand it today did not exist. The term "Black Friday" itself is believed to have been coined in the 1960s to describe the heavy pedestrian and vehicle traffic that occurred the day after Thanksgiving, which marked the start of the Christmas shopping season.
During the Great Depression, consumer spending and retail sales were significantly lower than they are today. The economic crisis led to widespread unemployment, poverty, and a general lack of consumer confidence. Retailers did not have the same level of aggressive marketing or the financial means to offer the deep discounts that are common during modern Black Friday sales. Additionally, the idea of a shopping holiday was not as ingrained in the culture as it is now.
It wasn't until the post-World War II era that consumer culture began to rebound, and with it, the concept of Black Friday as a significant shopping event started to take shape.
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