Hello, I'm an expert in consumer product history. Let's dive into the origins of AXE deodorant.
AXE, also known as Lynx in some markets, is a brand of male grooming products that was introduced by Unilever in 1983. The brand initially started with a range of deodorants and body sprays, which quickly gained popularity among young men due to their distinctive fragrances and marketing campaigns.
The brand has since expanded to include a variety of products such as shower gels, hair styling products, and antiperspirants. AXE has been known for its innovative approach to product development and marketing, often targeting the youth demographic with campaigns that resonate with their interests and lifestyle.
So, to answer your question,
AXE deodorant came out in
1983.
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