As a confectionery expert with a deep understanding of the history and branding of sweets, I can provide an insightful explanation for the name "M&M's."

M&M's are named after their creators, Forrest E. Mars Sr. and Bruce Murrie. The "M" in the name represents the first letter of each of their last names. The partnership between Mars and Murrie began during the Spanish Civil War when there was a shortage of chocolate. The M&M's candy-coated chocolate concept was inspired by a type of chocolate pellet used by the military during that time, which was coated to prevent it from melting.

The name "M&M's" is not only a reflection of the initials of the two individuals who brought this candy to life but also a symbol of their collaboration and the innovative spirit that led to the creation of a brand that has become a staple in the confectionery industry.

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During the Spanish Civil War, Forrest Mars, Sr. saw soldiers eating hard-shelled chocolates, inspiring the mass production of M&Ms about a decade later in a Newark factory. The candy was named after the surnames of the company's founders: Forrest Mars and William Murrie.read more >>