Hello, I'm an expert in the field of English grammar and usage. I'm here to help clarify any doubts you might have regarding the correct use of "its" and "it's."

In English, "its" and "it's" are often confused, but they have different uses and meanings:


1. Its is a possessive pronoun used to show ownership or belonging. It does not require an apostrophe because it is not a contraction. For example: "The dog wagged its tail."


2. It's is a contraction of "it is" or "it has." It's an abbreviation that replaces the longer phrase and includes an apostrophe to indicate that letters have been omitted. For example: "It's a beautiful day" or "It's been a long time since I've seen you."

Using the correct form depends on the context of the sentence. If you're indicating possession, use "its." If you're using a contraction for "it is" or "it has," use "it's."

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Remember: When the word is a contraction of "it is" or "it has," the correct choice is it's. Otherwise, the correct choice is its. ... The word is a contraction in this sentence, so the correct form is it's. The phrase "it is" doesn't make sense in this sentence, which needs a possessive form: its.read more >>