As a marketing expert with a deep understanding of the industry, I can tell you that the term USP stands for Unique Selling Proposition. It is a fundamental concept in marketing that refers to a distinct advantage or feature that a company's product or service offers over the competition. This unique aspect is what sets the product or service apart and makes it more appealing to potential customers.

The USP is critical in the marketing strategy of a business because it helps to create a clear and compelling message that resonates with the target audience. It is the reason why a customer should choose your product over others. A strong USP can significantly influence a customer's purchread more >>

unique selling propositionThe unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.read more >>