Hello, I'm an expert in the field of confectionery history and brand development. Let's dive into the origins of Dove chocolate.
The
founder of Dove chocolate is Leo Stefanos, who started the brand in 1956. Stefanos was a Chicago-based ice cream manufacturer who decided to diversify his business by creating a new line of ice cream bars with a chocolate coating. The name "Dove" was chosen for its connotations of gentleness and peace, which he felt would be a good fit for the brand's image. Over time, Dove expanded its product line to include various chocolate confections and became well-known for its promise of delivering a "quarter of a century of silence" with each bite, referring to the smooth and quiet experience of eating their chocolate.
Dove was later acquired by Mars, Incorporated in 1986, which has since expanded the brand globally.
read more >>