The most authoritative answer in 2024
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Benjamin Patel——Works at the International Renewable Energy Agency, Lives in Abu Dhabi, UAE.
Quality Score is Google's rating of the
quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page
quality and relevance.
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