Hello there! As an expert in the field of retail and brand management, I'm thrilled to provide you with a comprehensive answer to your question regarding Debenhams' own brand. Debenhams, a well-known British department store chain, has undergone significant changes over the years to adapt to market trends and consumer preferences. One of the key strategies they've employed is a strong focus on their own-brand products, which has proven to be a successful approach for the company.
The reference you provided hints at a pivotal moment in Debenhams' branding strategy. The switch to own-brand products, which now accounts for approximately 80 per cent of their sales, was a strategic move to differentiate the store from its competitors and to offer customers a unique shopping experience. This shift was spearheaded by the "Designers at Debenhams" range, which is a collection of exclusive brands that are designed in collaboration with some of the most renowned names in the fashion industry.
The "Designers at Debenhams" range is a notable aspect of the store's own-brand strategy. It includes a variety of designer collaborations that bring a touch of luxury and exclusivity to the store's offerings. Here's a brief overview of the designers mentioned in your reference:

1. John Rocha: An internationally acclaimed fashion designer known for his elegant and sophisticated designs.

2. Ted Baker: A British designer famous for his distinctive and stylish approach to fashion, with a focus on quality and attention to detail.

3. Jeff Banks: A designer with a long history in the fashion industry, known for his innovative and contemporary designs.

4. Jasper Conran: A British designer who brings a classic yet modern aesthetic to his collections, with a strong emphasis on wearable and stylish pieces.

5. Janet Reger: Renowned for her luxurious lingerie and nightwear, Janet Reger's designs are a testament to her expertise in these categories.

6. Matthew Williamson: A designer celebrated for his vibrant and exotic prints, bringing a touch of the catwalk to the high street.
These collaborations are a testament to Debenhams' commitment to offering a diverse range of products that cater to different tastes and preferences. By partnering with these designers, Debenhams has been able to create a unique shopping experience that blends high fashion with accessibility.
In addition to the "Designers at Debenhams" range, the store also offers a variety of other own-brand products that cover a wide array of categories, from clothing and accessories to home goods and beauty products. These own-brand products are designed to provide quality and value to customers, often at a more affordable price point than similar items from designer brands.
The success of Debenhams' own-brand strategy can be attributed to several factors. Firstly, the partnerships with well-known designers help to elevate the store's image and attract a more discerning clientele. Secondly, the focus on own-brand products allows Debenhams to have greater control over product quality, pricing, and inventory management. Lastly, the wide range of own-brand products ensures that there is something for everyone, making the store a one-stop-shop for many consumers.
As the retail landscape continues to evolve, it's clear that Debenhams' emphasis on own-brand products has been a key factor in their ability to remain competitive and relevant in the market. By offering a blend of designer collaborations and in-house brands, Debenhams has successfully carved out a niche for itself in the retail industry.
Now, let's move on to the translation of the above information into Chinese.

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The switch, now completed, means that about 80 per cent of Debenhams sales are own-brand products. Leading the change is the Designers at Debenhams range, which includes John Rocha, Ted Baker, Jeff Banks, Jasper Conran, Janet Reger and Matthew Williamson.Oct 17, 2009read more >>