Hello, I'm an expert in the field of brand names and marketing. Let's delve into the origins of the name "Smarties."

The name "Smarties" is a brand of candy-coated chocolates, and it's a term that has been used since the product's inception. The word "smart" in English can have several meanings, including being clever, stylish, or quick-witted. When it comes to the confectionery world, "smart" could be interpreted as a combination of being attractive, tasty, and appealing to consumers. The "ies" suffix is often used to denote something small and cute, which fits the small, round shape of the candy.

The brand was originally created by Rowntree's of York, UK, in 1937, and the name was likely chosen to reflect the product's qualities: it's a small, smartly designed treat that's both appealing and clever in its marketing. The name has stuck, and it's now synonymous with the small, colorful, and tasty chocolate candy.

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Smarties are a type of fruit-flavored tablet candy produced by Smarties Candy Company, since 1949. So why are they called Smarties? The verb "to smart" means to have one's face involuntarily pucker which is exactly what happens when you eat a Smartie.read more >>