Hello, I'm an expert in the field of brand naming and marketing. Let's dive into the origin of the name "Skittles."

The name "Skittles" for the popular fruit-flavored candies was inspired by the British term for a type of small, round, fruit-flavored confectionery. The term "skittle" in this context is thought to have been derived from the Old Norse word "skittle," which means a small cake or biscuit. The candies were originally developed in the United Kingdom and were known as "Skittles" when they were introduced in the 1930s.

When the brand was introduced to the United States in the 1970s, the name "Skittles" was retained. The name was likely chosen because it was catchy, memorable, and descriptive of the small, round shape of the candy. Additionally, the word "skittle" has a playful connotation, which fits well with the fun and colorful image that the brand aims to project.

The name also has a historical connection to a game called "skittles," which is similar to bowling and was popular in Europe. This game involves knocking down pins, which could be seen as a metaphor for the candy's ability to "knock down" taste buds with its flavors.

In summary, the name "Skittles" is a combination of historical, cultural, and marketing influences that have contributed to its success as a brand.

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Brits waiting at a chess tournament to play their next match can go to the skittles room to pass the time. Skittles candy debuted in England in 1974, a name evoking fun and casual pleasure, until, at least in America, the brand surpassed its origins.read more >>