Hello, I'm an expert in English language and grammar. Let's clarify the difference between "it's" and "its."

"It's" is a contraction of "it is" or "it has." For example: "It's a beautiful day" or "It's been a long time since I've seen you."

"Its" is a possessive pronoun, used to show ownership or belonging. For example: "This is its home."

So, the correct usage depends on the context of the sentence.

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Its indicates possessive. Or, put a more technical way, its is the possessive form of the neuter pronoun ��it�� �� his, her, its. A Good Rule of Thumb: If you can replace it with his or her, there's no apostrophe.read more >>