As a language expert with a focus on marketing and advertising, I can tell you that the slogan "Melts in your mouth, not in your hands" is famously associated with M&M's, the chocolate candy produced by Mars, Incorporated. This slogan was created to highlight the unique selling proposition of M&M's, which is that their hard candy shell prevents the chocolate inside from melting quickly, even when held in your hand.

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All three were marketed with the slogan "Melt in your mouth, not in your hand" which was first used in 1967. The brand was discontinued by Mars in 1988. Chocolate Treets had already been replaced with the similar Minstrels. Peanut Treets were discontinued in favour of the multi-coloured Peanut M&M's.read more >>