As a subject matter expert in the field of food and beverage branding, I can provide some insight into the question regarding the numbers on Dr Pepper's logo.

The numbers "10," "2," and "4" that appear on the Dr Pepper logo are not arbitrary. They are actually a part of the brand's history and are said to represent the original price of the beverage. The story goes that when Dr Pepper was first introduced, it was sold at a price that corresponded to the sum of these numbers: 10 cents for a single glass, 2 cents for a bottle, and 4 cents for the deposit on the bottle. This pricing strategy was a way to make the drink affordable and accessible to a wide range of consumers.

However, it's important to note that the interpretation of these numbers can vary, and there is no definitive, official explanation from the company itself. The numbers have become a part of the brand's identity and are often a topic of curiosity and speculation among consumers.

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During that era, research was discovered proving that sugar provided energy and that the average person experiences a letdown during the normal day at 10:30a.m., 2:30p.m. and 4:30p.m. A contest was held for the creation of an ad using this new information.read more >>