As a food industry expert with a focus on the history and development of confectionery products, I can provide you with an insightful answer regarding the creation of Skittles.

Skittles were made to offer consumers a unique and enjoyable candy experience. The brand was created by a British company in 1974, and it was initially marketed as a fruit-flavored sugar confectionery. The distinctive feature of Skittles is their chewy texture and the slogan "Taste the Rainbow," which highlights the variety of fruit flavors available. The candy was designed to be a fun and colorful addition to the confectionery market, appealing to a wide range of consumers, particularly children and young adults.

The success of Skittles can be attributed to several factors, including their distinctive taste, vibrant colors, and the memorable marketing campaigns that have accompanied the brand over the years. The candy has also been praised for its ability to evoke a sense of joy and playfulness, which is a testament to the creativity and innovation of the confectionery industry.

In 1989, Skittles were acquired by the American company Wrigley, which is now a subsidiary of Mars, Inc. This acquisition allowed for the expansion of the brand into global markets, and today, Skittles are enjoyed by candy lovers in over 100 countries.

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History and overview. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.read more >>