Hello, I'm a subject matter expert with a background in brand history and marketing. Let's delve into the question about the number "57" on Heinz products.

The "57" on Heinz products is a historical marketing gimmick that dates back to the late 1800s. The story goes that Henry John Heinz, the founder of the H.J. Heinz Company, was looking for a way to make his products stand out on the crowded grocery store shelves. He wanted to choose a number that was not typically associated with any other product at the time. After some consideration, he chose the number 57 because it was his lucky number, and he believed it would bring success to his brand.

The number 57 has no direct connection to the product itself, such as the number of ingredients or any specific measurement. It was purely a branding decision to create a memorable and unique identifier for Heinz products. Over the years, the "57" has become synonymous with the Heinz brand and is often associated with their most famous product, Heinz Tomato Ketchup.

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It's pretty common knowledge that the number represents the variety of products Heinz has; although, it is a little known fact that in the beginning, Henry Heinz simply used 57 because he thought it was a lucky number. Since then, the slogan '57 varieties' has stuck.read more >>