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In 2019, Kellogg's, the company behind the cereal brand, decided to make a change to the name of their popular cereal Fruit Loops. The decision was part of a rebranding effort aimed at appealing to a new generation of consumers and to reflect a commitment to providing more nutritious options. The new name, Froot Loops, was introduced to emphasize the cereal's fruit-flavored content, even though the product itself did not change in terms of its nutritional value or ingredients.

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Kellogg's introduced Froot Loops in 1963. Originally, there were only red, orange, and yellow loops, but green, purple, and blue were added during the 1990s.read more >>