As a subject matter expert in the history of brands and marketing, I can tell you that Betty Crocker was not created by a single person but rather by a team of marketing professionals. The character was developed by the Washburn-Crosby Company, which later became General Mills, in the 1920s. The persona of Betty Crocker was designed to be a friendly, knowledgeable figure in the kitchen, and she was brought to life through a series of征文 contests that were held to select her characteristics and even her signature. The name Betty was chosen because it was considered a cheery, all-American name, and Crocker was taken from the company's founder, William A. Crosby.

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Betty Crocker was founded in 1921 by Washburn-Crosby and advertiser Bruce Barton. Under Marjorie Husted's supervision the image of Betty Crocker became the "Zeus" of General Mills. In 1928, Washburn Crosby merged with other milling companies to form General Mills.read more >>