As a subject matter expert in the history of confectionery, I can provide you with an accurate account of why M&M's were invented.
M&M's were
invented during the time of the
Spanish Civil War in the late 1930s. The
inventor, Forrest E. Mars Sr., was inspired by a type of candy he encountered in Spain, which consisted of a
chocolate center coated with a
hard shell. This shell was designed to protect the chocolate from melting, a significant advantage for soldiers in the field who needed a stable, portable source of energy.
Mars recognized the potential of this concept and, upon returning to the United States, he
partnered with Bruce Murrie, who was the president of a chocolate company and had the resources to produce the new candy. The name "M&M" comes from the initials of the last names of the two men,
Mars and
Murrie.
The candy was initially marketed towards the military, but after the war, it gained popularity among the general public. The
resilient nature of M&M's, along with their
vibrant colors and the memorable "Melts in your mouth, not in your hands" slogan, contributed to their success.
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