Hello, I'm an expert in confectionery history and product branding. Let me explain the origin of the name "Hershey's Kisses."

Hershey's Kisses are small, teardrop-shaped chocolates with a distinctive plume or flag of chocolate extending from the top. The name "Kisses" is believed to have originated from the sound they make when they're poured from the packaging machine into a collection container. The sound is said to resemble a kissing sound, which is how they got their name.

Additionally, the process of making these chocolates involves a small strip of paper, called a "plume," being placed on top of each one before it's fully sealed. This paper plume was originally intended to prevent the chocolate from sticking to the machine's conveyor belt, but it also became a distinctive feature of the candy. When the chocolates are poured out of their packaging, the paper plume falls away, and the sound of it hitting the container is reminiscent of a kiss.

Here's the translation in Chinese:

你好，我是糖果历史和产品品牌领域的专家。让我来解释一下“Hershey's Kisses”这个名字的起源。

Hershey's Kisses 是一种小型的、泪滴形状的巧克力，顶部有一个独特的羽毛状或旗帜状的巧克力片。"Kisses"这个名字被认为起源于它们从包装机器倒入收集容器时发出的声音。据说这个声音类似于亲吻的声音，这就是它们得名的原因。

此外，制作这些巧克力的过程包括在每个巧克力完全封闭之前放置一小条纸，称为“羽毛”。最初，这种纸羽毛的目的是防止巧克力粘在机器的传送带上，但它也成了糖果的一个显著特征。当巧克力从它们的包装中倒出时，纸羽毛会掉落，它击中容器的声音让人想起一个吻。

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Here's the official answer from Hershey's Inc: While it's not known exactly how KISSES got their name, it is a popular theory that the candy was named for the sound or motion of the chocolate being deposited during the manufacturing process.read more >>