As an expert in the field of business valuation and market analysis, I can provide an informed response to your question about the worth of the Skittles company. However, it's important to note that Skittles is a brand of fruit-flavored candies produced by Wrigley, which is a subsidiary of Mars, Incorporated. Therefore, the value of Skittles is not publicly traded or listed separately from the overall value of Mars, Inc.

Mars, Incorporated is a private, family-owned business, and it does not disclose its financial figures to the public. As a result, the exact worth of the Skittles brand or the entire Mars company is not publicly available. Analysts and industry insiders might estimate the value based on market presence, brand strength, and similar companies' valuations, but these would be speculative and not based on actual disclosed financial data.

To get a sense of the company's financial health and the potential worth of a brand like Skittles, one might look at related market data, the success of similar products, and the overall performance of the confectionery industry. However, without concrete financials, any valuation would be an educated guess at best.

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Striking a deal with Lynch still could turn into a bargain for the brand. Last week, media monitoring company Kantar Media told Ad Age that Lynch's presence in the Super Bowl could be worth as much as $5 million to Skittles.read more >>