Hello, I'm a knowledge enthusiast with a passion for exploring the origins of various subjects, including the etymology of brand names. Let's delve into the origin of the name "Skittles."
The name "Skittles" for the popular fruit-flavored candies can be traced back to its introduction by a British company in the 1970s. The term "skittle" has historical roots in various games, including a game similar to bowling known as "ninepins" or "skittles," where players aim to knock down pins. However, the connection between the candy and the game is not direct. The name was chosen for its playful and energetic connotations, which align with the brand's image.
When the candy was introduced in the United States by the Wrigley Company in 1979, the name "Skittles" was already associated with the colorful, chewy candy. The name was meant to evoke a sense of fun and variety, much like the assortment of flavors and colors found in the candy.
In summary, the name "Skittles" was chosen for its playful and vibrant associations, which were well-suited to the brand's identity, rather than a direct link to the historical game.
read more >>