Hello, I'm an expert in brand history and product development. Let me explain how the "M" on M&M's came to be.
The "M" on M&M's stands for "Mars," as in
Frank C. Mars, the founder of the company that created M&M's, which is Mars, Incorporated. The candy-coated chocolate pieces were developed in the 1940s by
Forest E. Mars, Sr., who was the son of Frank C. Mars, and
Bruce Murrie of Hershey's, who provided the chocolate technology and facilities for production. The partnership was called
Mars and Murrie, and from this, the name M&M's was derived, with the "M" representing both partners' initials.
The use of the "M" as a logo on the candy itself came later, starting in the 1950s. It was a strategic move to distinguish the brand and make it more recognizable. Today, the "M" is one of the most recognized logos in the world and is synonymous with the M&M's brand.
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