As a subject matter expert in the history of consumer brands, I can provide you with a detailed answer regarding the founder of Betty Crocker.

Betty Crocker is not an individual but rather a brand created by the Washburn-Crosby Company, which was later renamed General Mills. The character of Betty Crocker was developed as a way to personalize the company's interactions with customers, particularly in response to their inquiries about baking and cooking. The brand was born out of a promotion in 1921, where a personable and knowledgeable persona was needed to sign off on a series of letters that were sent to customers who had entered a competition in a newspaper. The first Betty Crocker publication, a cookbook, was released in 1921 as well.

The founder of the Betty Crocker brand, in a sense, is the Washburn-Crosby Company (General Mills), but the character was brought to life by a team of home economists and writers. One of the key contributors was Marjorie Husted, who played a significant role in shaping the voice and persona of Betty Crocker through her radio shows and cookbooks.

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The Washburn Crosby Company, a flour-milling company and largest predecessor of General Mills, Inc., received thousands of responses and a flood of questions about baking. The name Betty Crocker was created to personalize responses to consumer inquiries.read more >>