Hello, I'm an expert in brand history and trivia. Let's dive into the meaning behind the "M&M" in M&M's.
The "M&M" in M&M's stands for
Mars and
Murrie. These are the initials of the two men who created the candy. Forrest E. Mars Sr., from the Mars family known for making Mars bars, and Bruce Murrie, from the Hershey company, came together to create M&M's during the Spanish Civil War when there was a shortage of chocolate. The hard-shelled candy was designed to withstand high temperatures and not melt easily, which was an innovative concept at the time.
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