As a subject matter expert in global confectionery trends, I can provide an informed perspective on the most popular chocolate brands. It's important to note that popularity can be measured in various ways, such as sales volume, brand recognition, or consumer preference surveys.

One of the most recognized and widely distributed chocolate brands globally is Nestlé. Nestlé is a Swiss multinational company that has a significant presence in the chocolate market with a variety of products under different brands, including KitKat, Crunch, and Nesquik, among others. Their extensive distribution network and diverse product line contribute to their popularity.

However, other brands like Ferrero, known for their Ferrero Rocher and Nutella, Mars, with iconic brands like M&M's and Snickers, and Hershey's, a household name in the United States, also have a substantial global following.

It's also worth mentioning that the popularity of a chocolate brand can vary by region. For instance, in the United States, Hershey's might be considered the most popular, while in Europe, Ferrero or other local brands might take the lead.

In conclusion, while it's challenging to definitively state which is the most popular chocolate brand worldwide without specific metrics, Nestlé is a strong contender due to its global reach and product diversity.

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