As an expert in the English language, I can provide you with a clear explanation of the difference between "it's" and "its."

"It's" is a contraction of "it is" or "it has." It is used when you want to convey that something belongs to or is associated with the subject "it." For example: "It's a beautiful day," or "It has been a long time since I've seen you."

On the other hand, "its" is a possessive pronoun that indicates ownership or belonging. It does not have an apostrophe because it is not a contraction. For example: "The dog wagged its tail," or "The company has made its decision."

So, to summarize, use "it's" when you mean "it is" or "it has," and use "its" when you are indicating possession.

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Remember: When the word is a contraction of "it is" or "it has," the correct choice is it's. Otherwise, the correct choice is its. ... The word is a contraction in this sentence, so the correct form is it's. The phrase "it is" doesn't make sense in this sentence, which needs a possessive form: its.read more >>