Hello, I'm an expert in the field of brand history and trivia. Let's dive into the history of the Red M&M character.
The Red M&M, known for his tagline "Melts in your mouth, not in your hands," was introduced in 1954, along with six other original M&M's characters. However, the character we know today, with the voice and personality provided by comedian Billy Van, came into existence in 1995. This was part of a rebranding effort by Mars, Incorporated to give each M&M a distinct personality.
So, to answer your question, the Red M&M was first introduced in
1954, but the character as we recognize him today was established in
1995.
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