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M&M's are a popular brand of small chocolate candies produced by Mars, Incorporated. They are known for their colorful, candy-coated shells and the slogan "Melts in your mouth, not in your hands." The "M" in M&M stands for Mars, which is the last name of the company's founder, Forrest E. Mars Sr., and the "M" also stands for Murrie, which was the first name of Bruce Murrie, the son of William Murrie who was the president of the Hershey Chocolate Company when the partnership was formed to create M&M's during the Spanish Civil War in 1941.
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